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I used to lump Pinterest in with all the other social media sites. Big mistake.
Since I thought of Pinterest as social media, I treated it as social media, i.e. a nuisance. I rarely pinned anything, and when I did, it was photos of cats or desserts that made my teeth chatter in terror.
It wasn’t until a few months ago that I actually began exploring what Pinterest has to offer. Instead of mindlessly browsing through my feed, clicking on attractive, vertical photos that led me to, *shocker* blog posts, I finally took the time to consider what I was doing.
Everything I needed to know was literally right under my nose. After all, if the tricks work on me, they must be working on tons of others. And that means tons of traffic to these blogs. I knew I had to get in on that.
I knew if they could do it, then I could do it. And if I can do it, then you can do it too!
In this post I’m showing you how to overhaul your Pinterest profile, plus how to use it to maximize the visibility of your pins, which will in turn drive massive amounts of traffic to your blog.
Get ready with a notebook and a snack; it’s going to be a long one!
What is Pinterest, really?
So if Pinterest isn’t a social media site, then what is it? Simply put, Pinterest is a search engine.
When was the last time you had a conversation with somebody on Pinterest? Or made a new friend? If you ask me, the answer is never.
We don’t go on Pinterest to talk to people and catch up with daily happenings. Instead, we go on Pinterest because we are searching for something. Yeah, perhaps you’re searching for a pictures of kittens, but it doesn’t matter. You’re there to find pictures of kittens, not discuss kittens with a random from half-way around the globe.
Great, but why does this matter?
A change of perspective is in order
The lack of social interaction presents a totally different set of challenges than say, promoting content on Facebook.
On sites like Facebook and Twitter, you “sell” your personality as much as you sell your content. In other words, the content isn’t left to fend for itself, because your awesome personality is right there with it helping it along.
On Pinterest, the content must shine in it’s own right in order to be seen and clicked.
Pinterest Tip #1: Switch your focus from selling your content to creating content that sells itself.
Let’s talk about how you do that.
Perfect your profile
Think is’s junk that people judge you by your physical appearance in real life? That’s nothing compared to the judgement people lay all over your online profiles.
Work on building an attractive, targeted profile that is magnetic to your chosen clientele. Take special care to curate the perfect profile page, and you’ll make killer first impressions every time. Potential clients will become so enamored with you, they’ll click the follow button, repin your pins, visit your website, and buy your services.
What more could you ask for?
What’s in a name?
Pinterest tip #2: Include your first and last name, plus a tidbit about your blog/business in your Pinterest profile name.
Pinterest recently updated the profile page layout so more characters are visible for profile names. This is great news for bloggers and business owners because it’s now even easier to display what we’re all about.
Including a first and last name portrays that you’re here and you’re serious; you’re not just some weekend internet-er hiding behind a pseudonym.
Of course, you need people to know immediately what you do so they can decide if your brand is relevant to them. People really hate guessing. If they have to guess, they’ll likely just leave. Give yourself that chance and make it clear what you stand for.
Choose a profile photo that represents you
Pinterest tip #3: Upload a clear, flattering headshot as your profile photo.
A professional photoshoot or fancy camera aren’t necessary. iPhones capture awesome photos as long as you’ve got great lighting. (And you’re avoiding that wretched front-facing camera.)
Have a friend snap a picture of you in natural light in front of a neutral background. There’s plenty of space for funky brand-centric photos in your pins and on your blog.
You want people to connect with you, and that means seeing your face.
Clear + motivating description
Pinterest tip #4: Elaborate on what your blog is all about + include a link to where readers can join your email list.
Use the space you have wisely by removing as many filler words as possible. If you have a blog tagline, you can add that to your description.
Pinterest doesn’t allow users to add a clickable link into their descriptions, but you can still point to a copy/paste link. Shorten a link to your blog’s sign-up page or opt-in incentive using a URL shortener like Bitly and paste it into your description. Just don’t forget to mention what it is!
Boards — There’s a method to the madness
Now that your profile is up and running, let’s talk about boards.
There is a method to the madness, my friends. Your goal is to create boards that look helpful and attractive so that your readers can’t resist clicking follow.
Pinterest tip #5: Use straightforward titles for your boards to avoid confusion.
While titles such as “Daily Musings” or “Pretty Things” sound cute and fun, they don’t give the viewer much information about what’s happening in that board. People on the internet are notoriously impatient, and if they don’t know what they’re looking at right off the bat, they’ll leave, never to be seen again.
Pinterest tip #6: Choose board cover photos that fit with the overall look of your profile.
You want your Pinterest profile to feature a cohesive look so readers are sure of who you are and what you stand for. While your pins within the boards can feature varied looks, choose one aesthetic for your main page, and stick to it.
Create a natural flow
Purposefully arrange your boards with a specific thought process or emotion in mind that you want to convey to the viewer. The order in which you place your boards should tell a story.
Pinterest tip #7: Think about how you want the viewer to feel, and arrange your boards so they catch your drift.
A random mishmash of boards may work in some cases, but most of the time, it’s just confusing and frustrating to look at. You can do better than that.
Utilize “Secret” boards
Now that you have your storyline, what if you find that you have some chapters left over that don’t fit the narrative? Cute cats, anyone?
Pinterest tip #8: Set any boards filled with content not relevant to your brand to “Secret.” Do this by clicking on the pencil shaped icon in the board you want to hide.
This way, you can keep whatever random junk you want within your one account without it ruining your aesthetic.
Group boards are your best friends
The more eyeballs your pins reach, the better. Even if your accounts boasts thousands of followers, there’s always room for more.
Group boards allow you to get your pins in front of other, larger audiences without having to convince those people to follow you first!
Pinterest tip #9: Join 6 to 8 quality group boards within your niche.
Each time you pin new content from your website, pin it to all the relevant boards so it gets as much exposure as possible.
While you’re in there, why not repin a few pins from other bloggers? You’ll help others get the exposure they deserve, plus you’ll probably discover a some awesome ideas for your own blog in the process.
Pinterest pinning basics
There’s a right way to pin, and there are plenty of wrong ways to pin.
Pin the right way, and you account will flourish. New followers appear every day and repins aren’t a shot in the dark.
Pin the wrong way, and Pinterest has a way of burying your pins so they never see the light of day.
But there’s no reason to fear the algorithm. We’ll talk about this more in a bit, but first, this is how you should be pinning.
Pin frequently & add an automatic pinning service
Pinterest rewards pinners who are consistently active. The more you pin, the higher up all of your pins will be in your followers’ feeds.
Pinterest tip #10: Aim to have at least 100 pins in each board so your profile looks beefy and valuable.
If you don’t have time for a huge pinning spree, make it a point to add a few pins to each of your boards every day. Your boards will be full before your know it.
Pinterest tip #11: Use a pin scheduler such as BoardBooster to keep a consistent stream of pins going to your account.
This way, you’ll stay high up on the ranks as a top pinner in Pinterest’s eyes, without spending hours per day starting at the app. BoardBooster can even recycle your old pins so you don’t have to constantly find new content to pin.
Sign up for BoardBooster >> Get started!
Pin high-quality content
Pinterest top #12: Look before you pin.
Always click through an image before you pin it to your boards. You never know where the link leads. A good looking picture could very well lead to a crappy article, or worse, a sketchy website.
If you want to establish yourself as a leader in your niche, you must only promote the best content. If you promote lazy content, even if it’s not yours, what does that say about your taste? Think about that.
Likewise, make sure that you only pin the best images from your own website to attract the best audience. Remember, a picture speaks a thousand words. And you definitely want those to be 1000 good words.
Vertical pins are a must
Because of the way Pinterest lines up photos in the feed, vertical images take up more space, and are therefore more visible to the viewer. Horizontal images render smaller, so they’re more easily missed.
Pinterest top #13: To make your pins stand out, create pinnable images with at least 2:3 aspect ratio.
My default pin is 800px by 1200px, but there are times when I increase the length beyond 1200px if the content benefits from a longer pin.
Drive traffic with multiple pins per blog post
There’s no reason why you can only have one pin per blog post. After all, not all people are attracted to the same types of images. By creating several images leading to the same post, you’ll increase interest in your post, and therefore drive more traffic to your website. Score!
Pinterest tip #14: Create 2-3 pins for each blog post, and pin them over the course of a few days.
*Note: Some group boards forbid pinning multiple images leading to the same post. Always refer to posted guidelines before using this strategy on group boards.
Pinterest’s algorithm works in your favor
Remember what I said before about the algorithm working in your favor? It’s true!
Honestly, the word algorithm has earned a bad rap lately. Any time we hear the word, we think “Great, how are they gonna steal my traffic now?”
Don’t worry, I know how you feel. It feels like they’re working against you.
But think of it this way- Pinterest’s algorithm works by highlighting the best of the best. The pinners who push the highest quality content all the time get boosted.
You’re one of those, right? Of course you are. You’re reading this blog!
This means that the harder you work on your pins and content, the more Pinterest rewards you.
And for those who don’t do the work? Well, they won’t grow nearly as fast. Which is totally fair in my book.
See, the algorithm works for you, not against you. Now go out there and pin your best!
That’s all for today!
Like my tips all about using Pinterest to grow your blog? You’ll probably find this post helpful too >> 10 Essential Tools You Need When Starting A Blog
If you find this post interesting, informative, or just plain entertaining, tell me about it in the comments below! And don’t forget, sharing is caring. Share this post!
Till next time. ♥︎
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FTC- Not sponsored by any brands mentioned. I purchase all products myself. All opinions are my own. Some links may be affiliated.