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How many of us bloggers want to grow our email lists?
Pretty much all of us, right?
Today, we’re talking about how.
What works, what doesn’t work, and the action you can take RIGHT NOW to jumpstart your list-building system!
When was the last time you got all excited about a hot new product you’ve never heard of? Um, what?
In order for people to sign up for your email list, they need to know it’s there!
We’ve all heard about the obvious locations for placing your opt-in forms. In your sidebar, in a pop-up that bombards the reader after a certain number seconds on your site, and even “above the fold.” (If you aren’t sure what “above the fold” means, it’s basically the space at the top of your site that readers see before they scroll down.)
Where you should REALLY place your opt-in forms
In my quest to jumpstart my email list, I’ve tried placing my opt-in forms just about everywhere. Surprisingly, the forms that convert the most visitors into email subscribers aren’t the ones that the readers see first, nor are they found on ever-so-annoying popups blasting readers in the face every five seconds.
My two highest converting opt-in forms live within my posts and on a sort of “goodbye mat.”
Allowing readers the chance to read the post and take in the information in peace before asking them to sign-up makes them much more likely to oblige.
The problem with pop-ups
For me, (and probably many others,) pop-ups feel something like heading into Costco and picking up a sample, and then having the employee wave me in the direction of the product on the shelf before I even get the sample into my mouth.
Without trying the product, I don’t know if I like it or not, and I’m certainly not ready to make a purchasing decision. The employee (the blogger) assumes that because I stopped for a sample (the blog post), I must be willing to jump into the trap of whatever is being sold to me. Newsflash- I’m not.
Pop ups feel presumptuous, disruptive, and get in the way when visitors are first exploring. I almost never sign up for an email list via a pop up, and the same holds true for my readers. Plenty of other great places exist where you can notify readers of your email list, without disrupting their experience.
Creating content upgrades has to be the oldest trick in the book when it comes to growing your email list. Everybody’s “miracle” advice for growing that email list of yours includes creating as many little content upgrades as possible and pasting them all over your site.
I tried that. For a while, every post I wrote came with a content upgrade of some sort. Despite all the work going into creating these bonuses, I wasn’t seeing a return on my time and effort.
What I was doing wrong
While I primarily consider this a beauty blog, clearly I blog about a few different topics. And I created content upgrades on all these different topics. As a collection, the blog posts along with the content upgrades really didn’t add up to an super specialized resource that my readers could count on to learn about just one topic, really in-depth.
What to do instead
I’m not saying that you need to limit yourself when it comes to blog topics. You can still talk about everything you want, just with some strategic organization along the way.
Instead of randomly rotating through posting topics, organize your posts into monthly (or weekly) themes.
Commit to blogging about one topic for a bit, and make sure posts add up to something super valuable. It’s like the old saying that says individually we are weak, but together we are strong- something like that.
It’s the same for content upgrades. Instead of creating 3-4 small, unrelated content upgrades, create one big one that really provides value to the reader.
It’s a win-win. You’ll save time creating a piece of content that readers may or may not see (depending on if they sign up or not,) plus the ones who do sign up will be wowed by your awesomeness.
Promote this same mega content upgrade along with each post in your posting series to give readers “the last piece of the puzzle,” so to speak, and watch the email addresses roll in.
Think of it this way- you never see a television commercial for a product just once. And if you did, the likelihood of you actually purchasing it is pretty slim. It’s not enough to set up your opt-in forms, stick the content upgrades into your posts, and hope that the blog posts will provide all the promotion you need.
Promoting and growing your email list should be at the forefront of your priorities list, not an afterthought.
Promote on Facebook weekly
Facebook is a high-value, low-frequency platform. I recommend posting a quick note telling people to sign up for your email list, and highlighting the value it provides.
To keep things fresh, select a different lead magnet or content upgrade to focus on each time you post.
Tweet at least once per day
Twitter moves so fast, one minute your promotion is there, and the next it’s gone into oblivion! Tweeting several times throughout the day maximizes the amount of eyeballs that’ll see your tweet before it gets pushed too far down in the feed.
Although I receive very few direct sign-ups from Twitter, keeping my brand and the fact that I have an email list visible to people is important to me. None of the “out of sight, out of mind” phenomenon going on here!
Create multiple Pinterest pins and spread the love
It’s a fact that people are just different, and we’re all attracted to different things. Pinterest makes for the perfect platform to celebrate those differences.
Create a bunch of different pins, using different photos and styles, (keep it on-brand as much as possible though!) Pin them to your own boards, as well as any group boards where they’re relevant.
The great thing about Pins is that they only get better with age. The longer the Pin is there, the more people repin it, and the more reach it achieves. As opposed to other types of posts, which basically just crawl to the bottom of the feed and die after a few days.
*Extra credit: Sign up for a Pinterest looping service like BoardBooster! Pinterest likes active pinners, and it’s those people who are more likely to be seen at the top of someone’s feed. BoardBooster is my choice because the simple interface is easy to use, and it’s very affordable because pay for just what you need and nothing more.
If you’d like to sign up for your free trial, you can do that here >> BoardBooster
Promote your email list TO your email subscribers
Huh? But they’re already signed up, so why keep promoting it?
I’ll tell you why. Just because one person is signed up, doesn’t mean their mother-in-law or whoever else is signed up. And that person could be your ideal customer.
You want people already receiving your emails to see the ongoing value your provide so that they’ll share it with their friends and family.
By continuously mentioning your content upgrades, free courses, resource library, etc. in your emails, the value stays fresh in people’s minds.
Just because they’ve signed up, definitely doesn’t mean it’s endgame for them. It’s only just the beginning.
So where did I learn all of my email list growing tricks?
Her name is Melyssa Griffin. You may have heard of her.
Since I first discovered her e-course school in mid-2016, my blogging game has skyrocketed! Honestly.
I had no clue what I was doing, and relying on Google for answers to my serious questions turned out to be like relying on an elephant to take me to the moon.
I’ll leave you with your imagination for that one. It just wasn’t working out.
I wasted so. much. time. searching for strategies, implementing them, and then dismantling them a couple of months later because they simply didn’t provide any results.
If you’re reading this post, then you probably know what I mean.
Let’s talk about List Surge
What is List Surge, exactly? Long story short, List Surge is Melyssa’s e-course all about building a healthy, engaged email list, even if you’re starting from scratch. The strategies included are super easy to implement, (and totally not sketchy, because, ew,) yet they give you the fastest results.
There will be no more digging through Google Garbage (yes, I just made that up,) and wasting time with outdated systems that stopped working months ago. (Which we all know is like years in internet time!)
Being a student of Melyssa’s myself, I know how amazing her courses are, which is why I am proud to be an affiliate for her school.
That’s all for today!
Like this post about growing your email list? Check out this post all about growing your blog with Pinterest >> How To Use Pinterest to Grow Your Blog Fast!
If you find this post interesting, informative, or just plain entertaining, tell me about it in the comments below! And don’t forget, sharing is caring. Share this post!
Till next time. ♥︎
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FTC- Not sponsored by any brands mentioned. I purchase all products myself. All opinions are my own. some links may be affiliated.