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First came contouring, then came strobing, and now we have… non-touring?
Just the name itself sounds a bit ridiculous, because after all, doesn’t “non” mean you’re not doing something, so how is this a thing if it’s something you’re not doing…
So what is non-touring anyway?
Non-touring is essentially highlighting the skin to give it that dewy, “lit from within” glow that makes your skin the star of your makeup look. The idea is that there is no need for chiseled cheekbones, heavy bronzer to simulate a fake tan, or highlighters so shiny they can be seen from Mars. Instead, products are used in a way that showcases the natural radiance of your skin.
While contouring and strobing seek to chisel, define, and spotlight certain areas of the face in order to basically reshape the face into something quite different than it naturally is, non-touring seeks to make your skin look its best, without making you look like a whole different person.
I suppose that in a way, the name “non-touring” does make sense, as it is basically the opposite of what we have come to know and love in the age of “Instagram makeup.”
As Renee Sanganoo tells Marie Claire, “It’s kind of like Spanx for the skin.” So instead using a corset to completely reshape your body, a la contouring, non-touring simply gives your skin that extra boost without looking like such a dramatic change. Does that analogy make sense? I hope it does.