Last updated on March 6th, 2019
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Today I have another brand new product to share. I have to admit, these posts are my favorite. Let’s talk about the Wet N’ Wild Coloricon Ombre Blush in “In a Purple Haze.”
Okay, I’m a bit late on this review, I know, but I have an excuse! Though I haven’t been posting as much as I used to, it’s because I am hard at work on some new projects to better your experience at TheMillennialMaven.com. I’m hard at work on improved content, and more special features and services, so keep a look out for that!
But in the meantime, let’s hone in on this new and affordable drugstore blush! Keep reading to see swatches, my thought on how the product wears, and more!
Wet N’ Wild Ombre Blush — the Basics
Let’s get the gritty details out of the way first. I purchased my blush at Target for $4.99.
All three shades were available in store at the time, so I was able to closely look at each of the shades before selecting one. Since I was trying to be a good girl that day; I gave myself a command that I would walk away with one blush and one blush only. I decided on In a Purple Haze because it seemed the most unique of the bunch. I’m just not into collecting multiples versions of the same shade of blush. I ain’t got space for that, haha.
While the other two color options seem more like blush and highlighter duos, thanks to their much lighter top shades, the two shades in In a Purple Haze seem to be about the same depth. It looks more like two shades of blush rather than a blush with an accompanying highlighter.
Wet N’ Wild Ombre Blush >> Purchase on Amazon
You may have noticed a difference between Target’s photos and my photos. Namely, the color contrast is much greater in Target’s photos. There, you can see a clear differentiation between the pink section and purple section. However in my photos, which are representative of what the product actually looks like, the color contrast is much less apparent. There is a color difference if you look closely, however it is not a huge difference. For an “ombre blush,” it’s really not all that ombre.
Can you guess which color is which from the swatches? Well, I’ll just tell you- the left is the purple (bottom), and the right is the pink (top).
Just so you know…
Other bits of info you may be interested in: talc is the first ingredient, followed by dimethicone. The packaging claims the product is not tested on animals. It states that the blush is made in China just below that. Decipher this how you wish.
The sticker seal tarnishes otherwise lovely packaging
I quite like the packaging. The product is slim and compact, and actually feels like it’s made out of pretty high quality plastic. The top cover is clear from edge to edge, so it has that glassy, “ice-cube” kind of look. Although there is no mirror, it’s not a concern for me because I have so many others, and I never really apply blush on the run anyways.
No applicator is included, which I actually appreciate because I always end up feeling like a first-world-litterbug when I throw those things out because they stink. The absence of one saves me the heartache of having to toss it.
Oh yes, the smudging. Did you notice the smudging? On one hand, I appreciate that there is a sticker seal on the product so it becomes super apparent if the product was tampered with in the store. On the other hand, those stickers always leave behind these irritating sticky smudges. I suppose getting out the Goo-Gone is in order, but I’m a bit persnickety about having to service my makeup with third-party chemicals.
The texture is soft, so prepare for some dustiness
The blush feels very silky to the touch, and it is on the softer side, which means when you dip your finger or brush into it, you will get some powder kick-up, so keep that in mind. This is not one of those blushes that you can swirl your brush in haphazarly to pick up the color; you have to be gentle with this one.
The Wet N’ Wild Ombre Blush has a shimmery finish, and it has big enough sparkles that you can faintly spot the little glitters when when you swatch it.
Although the blush looks like it should be reasonably dark in the pan, it actually shows up very light on the skin. I have a pretty light complexion, but even on my skin tone, I still had to build up those swatches several times for them to show up well enough in a photo. This is odd because we usually associate softer products with having stronger pigments, but that isn’t the case here.
Don’t worry, they wear much better than they swatch
I know what you must be thinking from looking at those swatches, “OMG, those look terrible.” Trust me, I thought that too. The colors look dusty and pale, and I figured with that weird satin finish, I’d end up looking like I had a shimmery bruise on my cheek.
To my surprise, the color actually looks surprisingly nice on my face. Due to the fact that my cheeks are already visible from space, I tend to go for very light washes of color so they don’t draw any more attention than necessary. Though the product looks horribly unpigmented in a swatch, it is pleasant to work with on the face. The silky texture is easy to blend, and the color can be piled on without looking like too much.
I am not wearing a separate highlighter in the photo above. That glow is purely thanks to the Wet N’ Wild Ombre Blush. Since I like light cheek colors and super glowy highlights, piling this product on gave me pretty much my perfect effect.
For a product I thought I hated based on a crappy swatch, I’ve actually been wearing it most days over the last couple of weeks.
As for lasting power, I would say it’s average. It’s not gone with the wind within three hours like some other blushes, but it doesn’t stick around as long as my favorite Clinique Cheek Pops. But for everyday wear, I think the Wet N’ Wild Ombre Blush is a pretty great product.
Wet N’ Wild Ombre Blush >> Purchase on Amazon
That’s all for today!
If you liked this post, check this one out too >> Nars Blush in Goulue First Look + Swatches
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Till next time ♥︎
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FTC- This post is not sponsored by any brands mentioned. I purchase all products myself. All opinions are my own. Some links may be affiliated.